Perfecting the Swing
For years, GolfLogix helped golfers navigate courses with ease. But as their ecosystem grew—adding Green Books, new products, and features—the experience became fractured. Each product felt like its own world, leaving users juggling different interfaces and a brand identity that no longer felt premium.
I designed a lean design system to unify the GolfLogix ecosystem— bringing consistency, modernity, and scalability to their products as they entered their next stage of growth.
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
Research & Insights
Before refining the design system, I did secondary research to align decisions with how users actually engage. Stakeholders emphasized a mobile-first approach, since most of the audience interacts through their phones. A review of existing site analytics revealed noticeable drop-offs past mid-scroll, underscoring the need to surface core value propositions earlier in the journey. Together, the analytics and stakeholder priorities highlighted the importance of clear typography, scannable layouts, and a persistent call-to-action, guiding a refresh that stayed true to the brand.
My Role
I was the UI Designer responsible for making a decision how to better approach design across products. To address tight deadlines, I decided to create a lean, reusable and growing design system that could scale across GolfLogix’s product ecosystem. By the clients’ requirement, I used mobile-first approach, developed core UI components, and focused on creating a consistent user experience across multiple products.
I collaborated closely with developers and stakeholders to ensure the system supported both user needs and technical constraints.
The design system is adopted across the ecosystem in time for the product launch. At the moment websites are in the QA stage.
Leveraging Ant Design System Under Constraints
I built the system on a heavily customized version of Ant Design I had developed earlier. This decision, validated by the development team, ensured the system could be implemented efficiently while meeting both design and technical constraints.
The Challenge
Unify a Fragmented Ecosystem in 1 week
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
Another Challenge
Iterating Within a Living System
As the design system evolved through collaborative input and ongoing client iterations, I focused on maintaining structural consistency—continuously refining components to ensure coherence across changing requirements.
The Impact
Consistency achieved, and more refinement ahead
The introduction of the design system has already made a measurable difference across GolfLogix products. Screens and components now feel part of a cohesive ecosystem, and updates are being shipped with fewer visual inconsistencies.
However, some challenges remain. As new features and products are added, the system will require ongoing iteration to handle edge cases and support broader use.
- Unified UI patterns now applied consistently across multiple products
- Developers report smoother handoff and fewer design-related questions
- Clear foundation established for scaling new features and products
- Positive client feedback on improved visual consistency
Perfecting the Swing
For years, GolfLogix helped golfers navigate courses with ease. But as their ecosystem grew—adding Green Books, new products, and features—the experience became fractured. Each product felt like its own world, leaving users juggling different interfaces and a brand identity that no longer felt premium.
I designed a lean design system to unify the GolfLogix ecosystem— bringing consistency, modernity, and scalability to their products as they entered their next stage of growth.
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
Research & Insights
Before refining the design system, I did secondary research to align decisions with how users actually engage. Stakeholders emphasized a mobile-first approach, since most of the audience interacts through their phones. A review of existing site analytics revealed noticeable drop-offs past mid-scroll, underscoring the need to surface core value propositions earlier in the journey. Together, the analytics and stakeholder priorities highlighted the importance of clear typography, scannable layouts, and a persistent call-to-action, guiding a refresh that stayed true to the brand.
My Role
I was the UI Designer responsible for making a decision how to better approach design across products. To address tight deadlines, I decided to create a lean, reusable and growing design system that could scale across GolfLogix’s product ecosystem. By the clients’ requirement, I used mobile-first approach, developed core UI components, and focused on creating a consistent user experience across multiple products.
I collaborated closely with developers and stakeholders to ensure the system supported both user needs and technical constraints.
The design system is adopted across the ecosystem in time for the product launch. At the moment websites are in the QA stage.
Leveraging Ant Design System Under Constraints
I built the system on a heavily customized version of Ant Design I had developed earlier. This decision, validated by the development team, ensured the system could be implemented efficiently while meeting both design and technical constraints.
The Challenge
Unify a Fragmented Ecosystem in 1 week
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
Another Challenge
Iterating Within a Living System
As the design system evolved through collaborative input and ongoing client iterations, I focused on maintaining structural consistency—continuously refining components to ensure coherence across changing requirements.
The Impact
Consistency achieved, and more refinement ahead
The introduction of the design system has already made a measurable difference across GolfLogix products. Screens and components now feel part of a cohesive ecosystem, and updates are being shipped with fewer visual inconsistencies.
However, some challenges remain. As new features and products are added, the system will require ongoing iteration to handle edge cases and support broader use.
- Unified UI patterns now applied consistently across multiple products
- Developers report smoother handoff and fewer design-related questions
- Clear foundation established for scaling new features and products
- Positive client feedback on improved visual consistency
Perfecting the Swing
For years, GolfLogix helped golfers navigate courses with ease. But as their ecosystem grew—adding Green Books, new products, and features—the experience became fractured. Each product felt like its own world, leaving users juggling different interfaces and a brand identity that no longer felt premium.
I designed a lean design system to unify the GolfLogix ecosystem— bringing consistency, modernity, and scalability to their products as they entered their next stage of growth.
The Challenge
Unify a Fragmented Ecosystem in 1 week
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
My Role
I was the UI Designer responsible for making a decision how to better approach design across products. To address tight deadlines, I decided to create a lean, reusable and growing design system that could scale across GolfLogix’s product ecosystem. By the clients’ requirement, I used mobile-first approach, developed core UI components, and focused on creating a consistent user experience across multiple products.
I collaborated closely with developers and stakeholders to ensure the system supported both user needs and technical constraints.
The design system is adopted across the ecosystem in time for the product launch. At the moment websites are in the QA stage.
Research & Insights
Before refining the design system, I did secondary research to align decisions with how users actually engage. Stakeholders emphasized a mobile-first approach, since most of the audience interacts through their phones. A review of existing site analytics revealed noticeable drop-offs past mid-scroll, underscoring the need to surface core value propositions earlier in the journey. Together, the analytics and stakeholder priorities highlighted the importance of clear typography, scannable layouts, and a persistent call-to-action, guiding a refresh that stayed true to the brand.
Leveraging Ant Design System Under Constraints
I built the system on a heavily customized version of Ant Design I had developed earlier. This decision, validated by the development team, ensured the system could be implemented efficiently while meeting both design and technical constraints.
GolfLogix had built a powerful suite of golf products over the years. But as each evolved on its own—Green Books, the flagship GolfLogix app, and a new product in development—the ecosystem began to feel disjointed. Interfaces looked and behaved differently, and the brand no longer reflected the premium experience golfers expected.
My challenge was to create a cohesive design system that would unify all products, modernize the brand, and support future growth—all within an ambitious timeline aligned to a product launch.
High-level goals were to:
- Establish a consistent, scalable responsive web design system.
- Refresh the visual design to feel modern and premium.
- Build a foundation for faster, more efficient future updates.
Another Challenge
Iterating Within a Living System
As the design system evolved through collaborative input and ongoing client iterations, I focused on maintaining structural consistency—continuously refining components to ensure coherence across changing requirements.
The Impact
Consistency achieved, and more refinement ahead
The introduction of the design system has already made a measurable difference across GolfLogix products. Screens and components now feel part of a cohesive ecosystem, and updates are being shipped with fewer visual inconsistencies.
However, some challenges remain. As new features and products are added, the system will require ongoing iteration to handle edge cases and support broader use.
- Unified UI patterns now applied consistently across multiple products
- Developers report smoother handoff and fewer design-related questions
- Clear foundation established for scaling new features and products
- Positive client feedback on improved visual consistency